About Us

Prime Residential is a group of companies excelling in residential property ROI. Our dynamic brands and people inspire a different approach to an established industry and our passion for homes drives us to innovate and deliver on our brand promise of happy homes inside and out.

We Find


to make a

home in

We Create

Long term



We Love




The Executive Team

Jacques van Embden

Managing Director and Founder

Combining his education as an Architect and his passion for urbanism and people, Jacques saw an opportunity in 2009 to start a company that looked at residential property differently. Today his motto of Business Unusual permeates every department in every company in the group. He is a whiskey collector and a huge rugby fan, mostly at the same time.

Joel Rosen

Chief Operating Officer

With a wealth of experience in banking and property finance, Joel brings a fresh approach to acquisitions and fund management in a fast-paced exciting environment. He is an avid Liverpool fan and his whiskey collection is said to rival Jacques’.

Sean Friedrich

Financial Director

Having worked at some of the world’s largest financial institutions, Sean’s dynamic view on finance and accounting has moulded the group’s financial structure. He is an avid cyclist and outdoorsman and even brews his own beer.