Established in 2009 amidst the economic downturn that subsequently affected the South African property market. The company acquires cherry-picked residential property in Johannesburg and Cape Town. The residential fund is based on an energetic entrepreneurial spirit with innovation at its epicentre.
All the properties in the fund are managed in-house through a subsidiary, Prime Letting. Prime Letting is a young and innovative residential letting company that thinks of the industry outside of its existing boundaries.
In reviving owned properties in preparation for rental to the market, the development/refurbishment component of these assets is managed in-house. Driving innovation through its thinking and modern approach to business, it aims to deliver a fresh and unique solution to lease and property management in the residential sector.
Our obsession with residential property, its value in the local economy and the people that occupy it are what drives our business to excellence. We are continuously streamlining our systems and chartering new territories, our people are bright and hungry and our company culture is one of excitement and passion for what we do. We are proudly South African.